Shopping in Tunisia starts with getting lost in the souks. In the medinas, each alley was long dedicated to a single trade: perfumers, weavers, coppersmiths, jewellers or chechia makers. This know-how is still passed down, and you can still watch craftsmen at work in their stalls, from the potter of Nabeul to the weaver of Mahdia and the carpet maker of Kairouan.
Each region has its specialities: Cap Bon ceramics, Kairouan carpets, Djerba pottery and palm-fibre objects in the oases. Alongside the souks, weekly markets and covered markets offer an authentic glimpse of daily life and local produce, far from the tourist trail, where bargaining and friendly conversation go hand in hand.
Our picks
Souks of the Tunis medina
Souk el Attarine is fragrant with perfumes and essences, Souk ech Chaouachia keeps alive the making of red chechias, and Souk el Berka gathers the jewellers. A journey into the trading history of the capital.
TunisNabeul ceramics
Tunisia's pottery capital, Nabeul produces dishes, vases and painted tiles with floral motifs and bright colours. The workshops can often be visited freely.
NabeulKairouan carpets
Kairouan is famous for its knotted carpets with geometric patterns and for its woven mergoums. Inspected pieces carry an official label guaranteeing their quality.
KairouanGuellala pottery
In the south of Djerba, the village of Guellala has shaped pottery from local clay for centuries. A heritage museum there presents the island's traditions.
DjerbaMahdia silk
Mahdia keeps alive the weaving of silk, notably for traditional bridal costumes. You can watch the weavers at their looms in the medina.
MahdiaSidi Bou Said birdcages
White and blue, made of wire and wood, these decorative birdcages are the emblem of the village. They come in many sizes and are easy to take home.
Carthage & Sidi Bou SaidThe art of bargaining
In the souks, bargaining is part of the exchange and is done with courtesy and good humour. Look around several stalls before buying, set yourself a budget and only start negotiating if you are genuinely interested in the item. A deal is often sealed over a glass of tea. In modern shops and supermarkets, however, prices are fixed.
What to bring home
Among the most popular souvenirs: olive oil, harissa, dates, spices and orange blossom water for food lovers; ceramics, foutas, carpets, chechias, engraved copperware and silver jewellery for the home. In the south, desert roses and palm-fibre objects recall the Sahara. Remember to pack fragile items carefully, ideally wrapped in clothes in your hold luggage.
Markets and modern centres
Weekly markets enliven many towns, such as the Friday market in Nabeul or those of Houmt Souk on Djerba. Fruit, spices, pottery and livestock are sold there in a very local atmosphere. In Tunis, the Berges du Lac and La Marsa districts are also home to shopping centres and boutiques of Tunisian designers.
Where to experience it
Tunis
An ancient medina, Belle Époque avenues and the Mediterranean close at hand
Nabeul
Colourful pottery, harissa and orange blossom in the heart of Cap Bon
Kairouan
The Maghreb's holy city of minarets, a whitewashed medina and hand-knotted carpets
Djerba
The island of dreams: white beaches, ochre villages and a mosaic of cultures
Ideas for every taste
Art and culture
Nine UNESCO sites, unique mosaics and three thousand years of history
DiscoverCoasts and beaches
From the wild north to Djerba's lagoons, a Mediterranean of many faces
DiscoverCity breaks
Lively medinas, café terraces and cities on a human scale
DiscoverNature
Lakes, forests, mountains and desert: nature far more varied than you'd think
DiscoverGastronomy
Couscous, harissa, olive oil and fish: a generous, fragrant cuisine
DiscoverSport and adventure
Diving, golf, hiking, kitesurfing and desert under almost always blue skies
DiscoverRoutes and road trips
From the ksour of the south to the northern capes, Tunisia unfolds by road
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